Google is constantly tweaking its algorithm in order to serve its consumers with higher-quality, more relevant material. SEO agency and SEO professionals are continuously monitoring these changes in order to tailor their content to the latest algorithm’s parameters and increase the website’s visibility.
Google has recently declared that its most recent algorithmic improvements will focus on assisting users in answering more complicated inquiries with a single query. They’re dubbing this change the Multitask Unified Model, or “MUM.” MUM technology is intended to assist an SEO agency in navigating numerous challenges and boosting website rankings.
What Is The MUM Update?
Google introduced the ‘Multitask Unified Model’ (MUM) in June 2021 to provide more evident search results. MUM employs AI technology to give search suggestions that better address a user’s purpose and behavior.
For example, if you’re heading to Dubai for the weekend and want to know where to dine near the Emirates Mall, you’ll need to consider cuisine, locality, and language.
To compare the finest restaurants around Emirates Mall, you would need to split down your search into ‘restaurants near Emirates Mall.’ With MUM, Google will approach your search query more like a person, offering accurate search results that better answer your inquiry without the need to ask more questions.
How Does MUM Work?
Without getting too technical, MUM is reported to be 1,000 times more effective than their 2019 algorithm upgrade, BERT. MUM’s increased capability for concurrent processing enables it to perceive better what users are genuinely asking, a significant advancement in Natural Language Processing, one of the most discussed subfields of artificial intelligence.
Will Google’s MUM Kill SEO?
While there will almost certainly be significant changes to the way content marketing is conducted, the concept of continuously generating exciting and valuable articles that address user intent will almost certainly remain the same. Following are a few hypothetical outcomes in a post-MUM era:
The End of the Keywords
In terms of searching, MUM users have a significant edge over those who don’t. The project’s intuitive nature makes it feel somewhat like a personal assistant for an online search that converses with the searcher.
As a result, MUM will be less reliant on keywords because it may gather relevant information from various sources and contexts.
Reduced Dependence on Written Content
We mean no offense. The importance of written material such as blog posts and articles will never diminish. However, MUM collects information via video, picture, and audio material as well.
This implies that if you happened to discuss a New York art show in your podcast, Google would be able to infer from the audio that your episode contains this data and add it to search results.
Increased Search Competition
There seem to be no language or geographical barriers with MUM. This implies that your data is up against information from halfway around the globe. In this scenario, it makes sense to try to emphasize the geographical part of the text to make it appear that it refers to a specific city or area.
MUM is a continuation of Google’s popular trend. This means that SEO agency and advertisers must jump on board in terms of planning for increased growth in this segment by initiating the process of embedding AI-related aspects into standard content. For more details information about update and news get in touch with Platinum SEO now!